Start with your face shape
The single most useful rule in eyewear: choose a frame that contrasts your face shape rather than echoing it.
- Round faces suit angular, rectangular frames that add definition.
- Square faces soften with round or oval frames.
- Oval faces are the lucky ones — almost anything works, so play with proportion.
- Heart-shaped faces balance with bottom-heavy or rimless styles.
Match the frame to your features
Keep the frame width close to the widest part of your face, and let the top of the frame follow your brow line. When in doubt, our team will measure your pupillary distance in-store and narrow it down for you.


